Fruitby is a comprehensive educational platform I created from scratch, designed to guide new users through their first steps with iOS. The core of the project is a 10+ hour on-camera video course, where I personally explain everything from the basics to advanced tips. The project involved not only the full cycle of video production but also the creation of the “Fruitby” brand and the web platform to host the content.
The primary challenge was to take a vast and potentially dry subject—learning an operating system—and transform it into an engaging, easy-to-follow, and visually appealing video learning experience. The goal was to maintain viewer attention over hours of content and establish a trustworthy, expert persona on camera.
My strategy was to build a complete educational ecosystem with video at its heart.
Content Strategy & Structuring
I meticulously structured the 10+ hours of content into logical, bite-sized modules, creating a comprehensive curriculum that takes the user from zero to hero.
Brand & Platform
To give the course a professional and credible home, I designed the “Fruitby” brand, logo, and website. This wasn’t just a container, but an integral part of the user’s learning experience.
On-Camera Production
I served as the on-camera instructor, focusing on a clear, friendly, and approachable communication style. The entire course was recorded and produced to maintain high standards of audio and visual quality.
Dynamic Post-Production
In editing, I focused on a dynamic rhythm, using screen recordings, motion graphics, and clear titling to illustrate concepts and keep the content engaging.
The Fruitby course proved to be a high-quality, professional educational product, successfully attracting the interest of official Apple distributors. An agreement is currently in place to license and launch the full 10-hour courses under their brand for a major commercial release, bringing the content to a wider, official audience.
While the full course is being prepared for this partnership, you can watch the video summary on YouTube on this same page. These sample video serve as a direct showcase of the project’s core value and my capabilities as a video creator:
A clear and engaging on-camera teaching style.
A logical and well-structured content curriculum.
A professional and dynamic editing format with high production value.
