Evelyn Davies is not just a musician; she is a pioneering virtual artist born from a desire to merge narrative depth with digital creation. This project is the complete, end-to-end development of Evelyn’s identity, world, and music. The centerpiece is her debut conceptual album, “Chiaroscuro,” a 12-song journey that explores the spectrum of human emotion, from the fragility of ‘Porcelain’ to the unbreakable strength of ‘Diamond’, all set against the backdrop of her life in Manchester.
In an era of algorithm-driven singles and fleeting digital content, the conceptual album as an art form has faded. The core challenge was to revive this narrative format in a novel way. Could a virtual artist, created from code and pixels, serve as a vessel for a deeply human and authentic emotional journey that resonates with listeners?
The strategy was to build an entire, cohesive universe for Evelyn, treating her not as a product, but as a person.
Narrative First
Before a single note was written, the story of “Chiaroscuro” was mapped out—a tale of vulnerability and resilience. Each song was crafted to be a chapter in her emotional evolution.
Holistic Branding
Evelyn’s visual identity, brand voice, and online presence were designed to reflect the album’s theme of “chiaroscuro”—the contrast between light and dark, strength and fragility.
Human-Centered Technology
The website and music video were developed not just as promotional tools, but as extensions of her story, creating an immersive, human-centered experience for the audience.
The result is a powerful proof of concept: a fully-realized virtual artist with a compelling narrative and a complete musical album. The “Evelyn Davies” project demonstrates that technology can be a canvas for creating profound, human stories, reviving the conceptual album for a new digital generation.
The key deliverables include:
A complete Brand Identity for the artist.
“Chiaroscuro,” a 12-track conceptual album with original music and lyrics.
A fully functional and immersive website.
The official music video for the lead single.
